From Awareness to Activation—We Drive Real Engagement
At AMP Event Group, we transform events into powerful marketing platforms. Whether you’re planning a national conference, trade show, corporate summit, or hybrid event, our expert event marketing and sponsorship strategies ensure your event connects with the right audiences—and delivers measurable value for your brand and your partners.
Our Process: Purpose-Driven, Performance-Focused
We approach every project with a marketing-first mindset and a collaborative spirit.
- Discovery & Strategy
We begin with deep discovery to understand your audience, brand goals, and event mission. We align marketing and sponsorship strategies to elevate your event’s visibility and financial success. - Campaign Planning & Content Creation
From social media campaigns to video teasers, we design a content-rich plan to generate buzz before, during, and after your event. For sponsors, we create unique value activations that stand out. - Audience Targeting & Influencer Integration
Using hyper-targeted advertising, email marketing, and influencer engagement, we amplify your event’s reach and credibility. - Execution & Optimization
Our team manages all campaign touchpoints and activations—monitoring performance in real-time and optimizing for reach and ROI. - Post-Event Analytics & Reporting
After the event, we deliver detailed reports with engagement metrics, sponsorship performance, and audience insights you can use to fuel future growth.
Top Tools We Use
🔶 HubSpot & Zoho Campaigns for automated email workflows
🔶 Meta Business Suite and LinkedIn Ads Manager for paid social
🔶 Canva Pro, Figma, and Adobe Suite for branded content creation
🔶 Google Analytics 4 and UTM tracking for cross-platform ROI
🔶 Backstage, Cvent, and Bizzabo for integrated event registration and analytics
What Analytics Can Reveal
🔶 Which marketing channels drive the highest registration or ticket sales
🔶 What content types (video, social, email) generate the most engagement
🔶 Which sponsor activations had the highest visibility and interaction
🔶 Attendee behavior, dwell times, and interest areas based on real-time tracking
🔶 Influencer performance: reach, clicks, conversions, and sentiment
Influencers: Built-In Trust & Reach
🔶 Identify aligned influencers in your niche or region
🔶 Create authentic partnership content pre-event (behind-the-scenes, countdowns, giveaways)
🔶 Offer VIP experiences or media passes to extend reach during the event
🔶 Track performance through affiliate links, UTM codes, and social shares
Creating Unique Value Through Sponsorships
🔶 Experiential Activations (charging lounges, wellness zones, branded swag kits)
🔶 Thought Leadership (sponsored panels, workshops, or fireside chats)
🔶 Tech & Media Branding (event app banners, branded WiFi, sponsored live streams)
🔶 Custom Content Opportunities (pre-event webinars, sponsored blog series, social takeovers)
🔶 Data-Driven Offers (custom QR code campaigns, real-time attendee data capture, ROI dashboards)
Let’s Talk Strategy
Whether you're launching a new event or looking to re-energize an existing one, AMP Event Group has the tools, talent, and vision to make it a marketing success. Let’s turn your event into a brand-building engine.
Frequently Asked Questions:
Ideally, 6–9 months in advance allows for a comprehensive campaign rollout. That said, we’ve worked on shorter timelines and can quickly assemble a high-impact campaign with strategic focus.
We track a range of metrics including:Registration and ticket salesEngagement rates on email and social mediaWebsite and landing page conversionsSponsor activation performanceInfluencer reach and referral trafficYou’ll receive clear post-event reporting that outlines what worked—and how to scale it.
There are several missteps that can limit your event’s reach, impact, or ROI. Here are some of the most common event marketing mistakes—and how AMP Event Group helps you avoid them:
🔸 1. Starting Too Late Waiting until a few weeks before the event to start promoting can lead to poor attendance and missed sponsorship opportunities.
AMP Fix: We build timelines and campaign plans that start 6–9 months out, giving your event momentum and room to grow.
🔸 2. Generic MessagingMarketing that speaks to everyone usually connects with no one. A lack of audience segmentation or value-based messaging leads to low engagement.
AMP Fix: We craft targeted messaging for attendees, sponsors, partners, and press—ensuring the right message reaches the right people.
🔸 3. Overlooking Visual BrandingInconsistent or bland visuals can confuse potential attendees and lower perceived value.
AMP Fix: Our creative team designs branded assets that elevate your event’s identity across every touchpoint—from emails to social media and signage.
🔸 4. Ignoring Data & AnalyticsWithout tracking key metrics, you can’t learn from your campaigns or prove ROI to stakeholders.
AMP Fix: We set up UTM tracking, landing page analytics, and performance dashboards so you know what’s working—and why.
🔸 5. Forgetting to Engage SponsorsMany events miss the opportunity to promote sponsors pre-event, which means less value for partners and lower future sponsorship appeal.
AMP Fix: We build sponsor-focused content and activations into your marketing plan to deliver real brand exposure.
🔸 6. Relying on Organic Social AloneOrganic posts rarely drive registration at scale—especially in saturated feeds.
AMP Fix: We use paid ads, influencer campaigns, and email automation to strategically boost your reach and conversions.